- The Precious brand has built a growing and devoted internet following for the last 15 years. The Precious readership is BAME (Black, Asian and Minority Ethnic) women who are entrepreneurs / career focussed, seeking quality work, lifestyle, arts and entertainment orientated news, information and support.
- Precious Awards, launched in 2007, is the only event to celebrate women of colour in business in the UK, endorsed as "inspirational" by David Cameron.
- Precious founder and chief Foluke Akinlose awarded MBE for her Precious brand achievements in Creative Industries, named in Courvoisier 500 Top 100 Media and nominated for One Hundred (Unseen) Powerful Women in 2011.
- Previous partners/sponsors and venue hosts include the British Library B&IP Centre, Pearson PLC (Financial Times, Penguin Publishing and Pearson Educational) and The London Chamber of Commerce.
- The Precious brand online has over 80,000 monthly visitors.
- YouTube Precious Awards clip views over 27,000.
- Precious database newsletter / inbox magazine over 30,000.
- Brand attributes include: Aspirational, Inspirational, Quality and Creative.
- We are interested in partnering with companies and organizations seeking to connect with our highly-motivated, purpose-driven visitors.
"Last year's awards clearly made a lasting impression, and it's great to read the testimonies of those whose work was recognised. I am sure this year's event will be another memorable occasion."
"I’m so impressed by the dedication and hard work required to be a successful entrepreneur; I hope you are all very proud of your achievements. I was so pleased to see the variety of achievements embodied by the different award categories, recognising creativity, social business, young people, and enterprise on the web...you are all great examples to your colleagues and peers."
"The Precious Awards offer an inspiring platform to celebrate and promote entrepreneurial women of colour. It was a stunning evening where one inspiring woman after another finally got the recognition she deserved. I was delighted to be involved, not least for the opportunity to add my voice to the cheers that celebrated women who had chosen to set up social enterprises and were showing everyone how it can be done when it's done well."
"The British Library Business & IP Centre was delighted to be involved in the Precious Awards. It was fantastic to be a part of such a successful network of women entrepreneurs, and to celebrate those who have really taken their business to the next level. The British Library Business & IP Centre fully supports the awards and encourages more entrepreneurial women of colour to put themselves forward and to gain recognition for their achievements. The British Library Business & IP Centre has benefited enormously from the invaluable range of contacts and collaborative opportunities that Precious offers to its members and partners.


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Guardian.co.uk Courvoisier 500
Tracey Jefferies
For sponsorship and advertising opportunities please contact:
Foluke Akinlose - Mobile: 07956 439 990
Email: foluke@preciousonline.co.uk /Twitter: @foluke
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