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The Awards take place on Monday 16 November 2009 at Pearson plc, 80 The Strand, London WC2R 0RL.

The PRECIOUS Awards is the leading ceremony celebrating the achievements of women of colour in business and leaders within the workplace .
Join us as we applaud our finalists and winners, network with some like minded people and take away a goody bag and memories of a truly special evening.
The fun starts at 6pm with networking and drinks. You'll hear from a great range of speakers including our Entrepreneurs of the Year 2008, the marvellous La Diosa.
The Precious Awards are a 'must attend' event on the UK entrepreneurial calender, don't miss out - book your place today.

Come and continue the celebrations at SMOLLENSKY'S, 105 Strand, London WC2R OAA from 9pm for drinks and (hopefully!) dancing.


Benefits to winners and finalists >
Awards are one of the most powerful and cost-effective marketing tools available. Winning a prestigious PRECIOUS Award can help you and your organisation stand out from the crowd, send a positive message to your customers and attract new business. The PRECIOUS Awards is supported by the wider business community, government and the press and brings credibility and recognition for finalists and winners.. The PRECIOUS Awards is supported by the wider business community, government and the press and brings credibility and recognition for finalistsand winners.



Who can enter?
The PRECIOUS Awards are open to female business owners of colour from any sector. They can operate as a limited company, sole trader, or as a partnership. The Leadership within the Workplace Awards is open to women working within an organisation that has five or more employees.

How to enter
Entry fee is £1. Please send your nomination form, fee and any supporting information to Precious Awards, 17 Kendal House, Shore Place, London E9 7QF. You may also send your nomination form and supporting information to: Cheques should be made payable to AKINLOSE INTERACTIVE MEDIA LTD. You may also make payment by PayPal using the account:

Closing date for entries: 21 September 2009. A shortlist of finalists will be agreed in early October. Entrants must ensure that they are available for the Awards Ceremony before entering the Awards.

Terms & Conditions
Each entrant must complete a nomination form. The information provided will be disclosed only to the judges, the staff of PRECIOUS and our lead sponsors Pearson plc.
Previous applicants are welcome to reapply. A nomination form must be completed with the latest information about their business. There will be one winner per category. The judges’ decision will be final and no correspondence will be entered into before or after the judging.

Privacy Policy is here PRECIOUS ONLINE magazine network resource for women of colour


Can I nominate myself? | Yes you can nominate yourself.

Can I attach supporting documents to my nomination? | Supporting documents can be in the form of photos, press releases, news articles and testimonials. Please ensure any supporting documents are clearly labeled with your details. Originals cannot be returned. Please email these to: or send to Precious Awards, 17 Kendal House, Shore Place, London, E9 7QF

What if I've been nominated before?
| You are eligible to enter the PRECIOUS Awards even if you've been nominated before. You will be required to complete and submit a new nomination form.

When and where are the awards? | The awards take place on Monday 16 November 2009 at Pearson plc, 80 The Strand, London WC2R 0RL.


Creative Business of the Year: Do you run a cultural and/or creative business? Is it based in an industry such as PR, design, TV, music, advertising, marketing, or film? Can you demonstrate innovation and good business practice? If you have been trading for at least 12 months * then enter now.

Online Business of the Year: Are you committed to the online business model? Have you built an online brand you want to shout about? Is 55% of your turnover gained from online transactions? Yes? Then you could become the PRECIOUS Online business of 2008. To enter you must have been in business for more than 12 months *.

Start-Up Business of the Year: Are you a business woman who has just started out? Do you want the business world to know how well you are doing? Then this category is for you! Nominees in this category can be from any business sector and must have been in business for less than 12 months *.

Ethical Business of the Year: Do you run a business that’s based on sound ethical principles? Are you a community interest or social enterprise company that gives back to the community? This is your chance to shine. Nominees must have been trading for more than 12 months *.

Service Business of the Year: This award is given to the small business owner whose efforts and/or entrepreneurial pursuits exemplify the passion and commitment needed to overcome adversity as well as attain success. Nominees in this category can be from any business sector. They must have been in business for more than 12 months *.

Business of the Year: Are you, or do you know someone working within a business or organisation who has taken on an entrepreneurial role within the company? Do their commitment and actions influence those within and extend beyond their workplace? Get recognition and nominate now.

Inspiring Leader within the Workplace: Are you, or do you know someone working within a business or organisation who has taken on an entrepreneurial role within the company? Do their commitment and actions influence those within and extend beyond their workplace? Get recognition and nominate now.

Young Entrepreneur of The Year: We’re looking for a star of the future! If you are running a business and aged under 30, then this award is for you. It's a special category designed to help find the best young business woman who is just starting out in their entrepreneurial journey. To enter this category you need to have been trading for at least six months *.

The Precious Entrepreneur of the Year: This award awarded by the judges, recognises the most passionate and dedicated woman business owner who the judges feel has overcome significant challenges to achieve outstanding business success.

* by Ocober 1st 2009


foluke akinlose imageJUDGE: FOLUKE AKINLOSE
Director, Akinlose Interactive Media Ltd

Foluke Akinlose is the founder of Precious Online, the leading magazine and network for women of colour.  

Before launching Precious in 1999, Foluke worked as a journalist and editor, across print and new media for companies such as ITN New Media and, a Reuters backed technology company writing on a diverse range of subjects including business, new media, football, gaming, entertainment and accountancy.

As well as heading up the team at Precious, Foluke also acts as a consultant on editorial and marketing projects for a range of corporate clients.

In 2009 Foluke was named in the ‘top 100 ones to watch’ in the  Courvoisier The Future 500 a network that celebrates the UK's most innovative business brains and creative talent.

Joy Nichols imageJUDGE: JOY NICHOLS, MBE, QAEP | Director and Chief Executive of the CMB2 Group Limited (Formerly Nichols Agency Limited and Nichols Training Limited).

Joy is an entrepreneur and a mother of two children.  Since starting her business in 1979 as a freelance secretary, it has grown from ‘a one woman band’ to a multi-million pound family owned company.

In 1984 she joined forces with her brother Lennox Campbell and they took the business from shared offices in Ladbroke Grove West London to three branches across London and one in Johannesburg, South Africa.  CMB2 Group, specialists in diversity recruitment, training and consultancy, also deliver contracts in Liverpool, Manchester, Birmingham and Kent.

In 2005 Joy was recognized by the Queen for her work in enterprise promotion and in 2006 was awarded the MBE for services to business.  Joy is a past Chair of the African Caribbean Business Network, The Talawa Theatre Company and sat on the advisory board of Middlesex University.  She is currently a founder member of JEN UK a network of Jamaican Entrepreneurs operating in the UK.

sandra kerr image JUDGE: SANDRA KERR | National Director, Race for Opportunity

Sandra is the National Director for Race for Opportunity which is a business led network of organisations from the private and public sector working and committed to race equality as part of their business agenda.
Sandra is particularly passionate about raising the profile of senior role models from diverse backgrounds to inspire the next generation and creating an inclusive environment.

Before joining Race for Opportunity Sandra worked in the Cabinet Office advising Cabinet Ministers on diversity and policies on race, disability, gender, and work life balance across Whitehall.  Prior to this she worked for the Department of Work and Pensions delivering frontline services to 33,000 customers whilst managing a diverse team of 120 employees.
Sandra also finds some time to work as a consultant team adviser for the Work Foundation’s Leadership Programmes for senior leaders in the public and

desiree fraser image JUDGE: Désirée Fraser – Business Growth Consultant | Fraser James Associates Ltd

Désirée Fraser is a renowned and respected public speaker who started her own training business over 25 years ago.   

She has delivered expert empowerment and business training as well as consultancy to a wide range of SME’s and those wishing to climb the entrepreneurial ladder.   
As an accomplished public speaker, Désirée’s business career has brought her in contact with corporate and educational institutions, both in the UK and internationally as well as clients representing large government regeneration organisations.

She is a member of the Women’s Enterprise Ambassadors Network, a UK government-backed initiative, launched to encourage and instil confidence in women to succeed in business.

abu bundu-kamara image JUDGE: ABU BUNDU-KAMARA

Abu Bundu-Kamara is the UK Diversity Manager for Pearson Plc. Pearson is an international media company with world leading businesses in education, business information and consumer publishing. Pearson operates a number of companies, all with their own unique brand.  These companies include Penguin, the UK’s most recognised consumer publishing house, The Financial Times newspaper, Pearson Education and Edexcel, the examinations board.

He holds a Bachelor’s degree in Technology Management and a Postgraduate Diploma in Business and Finance from London South Bank University. Abu has over ten years experience in business and human resource management, and is the chairperson and co-ordinator of the UK Network for Diversity Practitioners.

PRESENTER: JESSICA HUIE | CEO Colorblind Cards Ltd and Founder JH Public Relations Ltd

Jessica Huie founded Colorblind Cards in May 2006 having recognised a complete absence of greeting cards featuring non-Caucasian children/adults in the high street. Within nine months Colorblind cards was on the shelves of 100 branches of
Clinton cards.

In 2007 Jessica won the Enterprising Young Brit award, and subsequently caught the eye of the Prime Minister Gordon Brown who invited her to No.10 Downing street to advise the PM of how to create a more enterprising Britain.

America’s largest card distributor found Colorblind cards and the range is now particularly popular in Washington!

In 2008 Jessica founded JH Public Relations following a successful ten-year career in media (working for Max Clifford for 7 of them). In 2008 the Observer newspaper named Jessica as an "entrepreneur to watch.” and The Evening Standard voted her third in the "Britain's most inspirational Entrepreneurs" Awards.  Jessica won both the "Best Business" and "Entrepreneur of the year" at the Precious Awards in 2007."


Rasheed Ogunlaru is a leading life coach, motivational speaker and business / corporate coach. His career spans 16 years in coaching, training, media, performance and strategy. His clients include entertainers, entrepreneurs, politicians, professionals, organisations and the public. He regularly appears in media including appearances on BBC and ITV News and as an expert for Precious Online.

He is an inspiring public speaker - uniquely popular on the business, spiritual and personal development circuits. Rasheed the business coach partner of the British Library where he runs Making it as an Entrepreneur, an inspiring workshop for new and growing businesses. He is author of The Gift of Inner Success and Co-author of A Zest for Business.

His unique ‘become who you are’ approach enables people of all backgrounds to achieve greater success, performance, confidence and happiness - from within. As such he is widely considered one of the UK’s leading specialists on achieving lasting inner fulfilment.


We'd like to thank all our Sponsors and Supporters The British Library and Business and IP Centre. We encourage you all to check these websites out:

Main Sponsor | PEARSON PLC

pearson plc logo

Pearson is a dynamic, international media company recognised for its prestigious brands including The Financial Times, Penguin Books, Edexcel and Pearson Education, the worlds largest educational publisher.

We help children and adults to learn and business people to make good decisions. In recent years, we have transformed what we do, focusing on ‘education in the broadest sense of the word’, and how we do it, embracing technology to change the way that people learn.


The Cultural Leadership Programme (CLP) is a Government funded investment in excellence in leadership across the creative and cultural industries.
By supporting an ambitious range of activities and opportunities, the programme nurtures and develops world class, dynamic and diverse leaders for the 21st Century.

Category Sponsor | ENTERPRISE UK

Enterprise UK increases entrepreneurship by giving people in the UK the confidence, skills and ambition to be enterprising - to have ideas and make them happen.


The British Library Business & IP Centre has benefited enormously from the invaluable range of contacts and collaborative opportunities that Precious offers to its members and partners. I met some amazing entrepreneurial women on the evening of the awards, not only were these women inspirational but they had so much energy, enthusiasm and determination to make their business work. It provided great networking opportunities and as a result it provided the British Library Business & IP Centre with a platform to promote its services and resources to this diverse audience" GABY ROSE | Business Engagement Manager 2007

Email us if you'd like to get involved in sponsoring, partnering or supporting the Precious Awards.


jargon logoFor interview opportunities and press information about the Precious Awards please contact Simon Corbett, Jargon PR, on Tel: +44 (0) 20 7873 2156 or at


David Cameron: "Last year's awards clearly made a lasting impression, and it's great to read the testimonies of those whose work was recognised. I am sure this year's event will be another memorable occasion."

Baroness Amos: "I would like to congratulate all the finalists in the Precious Awards. It is so important that we celebrate the talent and achievements in our community. Black and Asian women are contributing more and more to the British economy particularly in business. I wish you all well. Have a wonderful evening."

Nick Clegg: "I’m so impressed by the dedication and hard work required to be a successful entrepreneur; I hope you are all very proud of your achievements. .you are all great examples to your colleagues and peers."

Hazel Blears:  "I want to congratulate all those who’ve been nominated in the Precious Awards 2008. This is a fantastic opportunity to recognise and celebrate some truly incredible achievements. And of course, these nominees represent just the tip of the iceberg. There are literally hundreds of thousands of creative, dynamic and passionate Black and Asian business women. Not only do their businesses make an important – and growing – contribution to the economy, they also offer a truly inspiring example to the next generation of entrepreneurs. I know that many of last year’s finalists have gone on to even bigger and better things, and wish this years nominees similar success in the future."

Editor's Choice @
"Pearson is proud to be the headline sponsor of the 2007 Precious Awards celebrating the achievements of women of colour in business." says Abu Bundu-Kamara, Diversity Manager, Pearson PLC

Entrepreneurial women shine at Precious Awards @
"The best black and Asian female entrepreneurs in the UK have been recognised at the Precious Awards"

2008 Call for Entries @ CDN North and

Copyright 2009 Akinlose Interactive Media Limited.All rights reserved.